Our Printing Blog

2017 Guide to Outdoor Signs and Exterior Construction Hoarding

Jun 13, 2017 9:15:00 AM

 

Marketing the latest development project with outdoor signage and hoarding is like advertising the release of a new blockbuster movie.

The teaser or “coming soon” movie poster is designed to pique your interest, imprint on your memory, and build anticipation for an upcoming feature film.

Similarly, outdoor signs and exterior construction hoarding is intended to do the same, except the end goal is not to usher you into the movie theatre, but instead the sales centre or showroom.

There are several signage options that can be used by developers to make their next project a “box office smash” - some of which are better-suited in certain situations than others. This guide will spur you in the right direction by laying-out popular and effective solutions.

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Topics: Vinyl, Banner, Marketing Solutions, Adhesive Vinyl, Backlit Graphics, Display

New HP 1500 Latex Arrives as PrismTech Celebrates its 22nd Birthday

Dec 13, 2016 1:19:36 PM

The best gifts are the ones with the most thought behind them.

On December 1, 2016 our team at PrismTech celebrated 22 great years of business and helping our customers grow. And with that came our newest purchase: a brand new HP Latex 1500 roll-to-roll printer. Like any good “birthday gift”, this one was well thought-out.

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Topics: Vinyl, Banner, Vehicle Graphics, Adhesive Vinyl, Design Tips, Retail/Point of Purchase, Backlit Graphics

Why You Should Consider Backlit Signs for Your Next Sign Project

Oct 19, 2016 9:01:25 AM

Leave your competitors in the dark with backlit signs.

The point of a sign, in essence, is to grab your attention.

All businesses, from small mom & pop shops to large multinational corporations recognize this and are aware that signage can increase sales. As a result, we encounter lots of signage every day, everywhere.

And where there’s lots of signage, it’s of paramount importance that yours stands out—or risk getting lost in the mix. So what can you do to ensure yours has an engaging presence?

It’s quite simple; do something different! Backlit signs are one signage option that provide this necessary element of distinction. The rest of this article explains why they’re effective and worth considering for your next sign project.

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Topics: Marketing Solutions, Retail/Point of Purchase, Backlit Graphics

'Tis the Season: Generating Ideas for Printed Holiday Campaigns

Oct 19, 2016 7:45:50 AM

It’s that time of year when many companies are planning fun, seasonal print campaigns for the upcoming holidays. Our team at PrismTech is happily assisting some of our clients with certain concepts, ensuring all the logistics are properly worked out and the translation from idea to print goes smoothly.

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Topics: Marketing Solutions, Retail/Point of Purchase, Design Inspiration

Window, Floor, and Wall Graphics: Why They're Worth the Investment

Jul 4, 2016 1:10:10 PM

Applied graphics transform your office from needlessly boring to purposefully engaging!

Have you ever stepped into an office or workspace that was visually stimulating, unique, or—in some way—just plain cool? Even if you haven't, you may have seen some pictures of stunning work environments in offices of high-profile companies like Google, Facebook, or Zappos. Wouldn't it be nice to work in that type of environment?

High profile or not, the office you work in can be uniquely awesome as well—all that's needed are some vinyl wall graphics, window graphics, or floor graphics.

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Topics: Vinyl, Decals, Adhesive Vinyl

From Mess to Mesh: Why You Shouldn't Miss Out On Mesh Banner Hoarding

Sep 30, 2015 12:34:29 PM

Transform a construction site mess into an effective brand message.

As in many other cities, construction in Vancouver is non-stop, and many development companies are wisely choosing to advertise directly on the front lines. There are different types of hoarding used at various sites, but mesh banner hoarding in particular has gained considerable traction. Why? Read on as we explain 3 primary reasons developers are recognizing the value.

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Topics: Banner, Marketing Solutions

Making the Right Impression with Graphic Hoarding

Jul 21, 2015 10:30:00 PM

When a new commerical or retail site is under construction, there is a great opportunity for businesses to build excitement for its grand opening, as long as the correct approach is taken. Swimco, a successful clothing retailer specializing in swimwear, demonstrates a solid understanding of this. Relying on PrismTech’s large format printing capabilities, Swimco recently finished the graphic hoarding display for a store that the company is relocating in Metrotown mall, set to open in Fall 2015.

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Topics: Marketing Solutions, Retail/Point of Purchase

Drive Brand Awareness with Vehicle Graphics

Jul 8, 2015 10:00:00 AM

What’s an effective way to maximize brand awareness, without monopolizing your marketing budget? There may be several answers to this question, but among the more eye-catching of solutions is vehicle graphics.  

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Topics: Marketing Solutions, Vehicle Graphics

Is Digital Printing Killing Screen Print?

Mar 24, 2015 10:43:00 AM

Digital. It’s a buzz word that’s prevalent in many industries, and for good reason. Digital processes and technology have reshaped some industries – while turning others completely upside down. In large format printing, the advent of the digital age has been substantial as well.

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Topics: Flatbed, Screenprint

How to Wrap an Office: Wall Graphics Installation

Jan 19, 2015 5:35:44 PM

Wall graphics. When installed correctly, the finished product can be inspiring, turning an otherwise mundane wall into an attractive, colourful, and memorable display. But how does it all happen? To better understand the installation process, read on and we’ll take you through the steps.

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Topics: Adhesive Vinyl